West LA Times

Los Angeles County's 41 colleges invested $119,875,696 on their football teams in 2023, an 8.2% increase in funding from the previous year, according to the U.S. Department of Education.

This represents 20.5% of all money invested on sport teams at the 41 colleges in the county during 2023.

The average sports expenses at Los Angeles County have grown 124.6% since 2010.

University of Southern California stood out as the university in Los Angeles County which received the most football funding during 2023. The institution received $69,117,490 — or 57.7% of all the money destined to football teams.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$119,875,696	20.5%
2022	$110,827,798	20.9%
2021	$55,477,895	15.8%
2020	$77,144,076	17.1%
2019	$76,173,244	17%